THIS COLLAGE INCLUDES ANDREW GN'S WEB AND E-COMMERCE MATERIALS
ANDREW GN IS A FULL-FLEDGED INTERNATIONAL LABEL, WHERE THE MOST LUXURIOUS MATERIALS MEET THE INSPIRATION OF ART AND ANTIQUES TO CREATE ITS COLLECTIONS
CURRENT CUSTOMERS: women who are in their 30s, who are liberal professionals, celebrities, fashion bloggers, entrepreneurs… They live in residential areas at big cities. They may live alone or with their partners, most of them may not have kids. Their incomes are high, we might be talking about more than three thousand per month. Their main trait is their love for crafts, arts and luxury, so they don't mind to spend more money in those goods that they think that are worthy.
POTENTIAL CUSTOMERS: women aged between 25 and 30, who are still studying a postgraduate degree or who are starting their professional careers. They live alone in lofts or shared flats with other young professionals. As well as current customers, potential customers have a great passion for crafts and arts, and it is also important for them to consume slow fashion.
WHAT DRAWS THEM TO THE LABEL: the aura of femininity, its classy but innovative image. Moreover, the atelier located at Le Marais supports the label's image, and even if the label doesn't develop so many communication campaings, its
customer prefers in person and more personalized communication because it brings a feeling of privacy.
customer prefers in person and more personalized communication because it brings a feeling of privacy.
