THIS COLLAGE INCLUDES LUDOVIC DE SAINT SERNIN'S WEB MATERIals
Ludovic de Saint Sernin is a made in France label characterized by its genderless sensuality.
CURRENT CUSTOMERS: men and women aged between 25-35, who have an steady job, most of them at creative/ artistic or related with fashion industries. They live in large metropolis, surely in shared centric flats with people that have similar lifestyles or with friends, they may also live alone in lofts because they don’t spend much time at home.
POTENTIAL CUSTOMERS: guys aged between 20-25, who are students financially dependent on their parents. They may be also young adults who have temporary jobs. They also use to live in shared flats. Moreover, they enjoy visiting art galleries and attending to cultural events and parties.
WHAT DRAWS THEM TO THE LABEL: the intimate, sensual and hedonistic image of this label. The designer sells a dream of glamorous but careless erotism, the power of being fancy without any effort, the imaginary of individualism desired by its target.
